Recently I needed replacement bags for our Kenmore canister vacuum, and searched for them on the Sears website. It was very easy to find and purchase them.
(image credit) |
Then, I began to see the following on my social media profiles and other sites I frequent:
Yahoo! |
ESPN |
ASW Inner Circle |
Sportsbreak |
Actually, aside from Facebook and ESPN, I don't visit the other sites all that much. But there you have it. Very curious, eh. Evidently Sears has advertising tie-ups with these sites, and their pursuit of me feels more than a tad aggressive. These are different advertising mechanisms, that is, from Facebook to Yahoo! and Google.
What's worse, I think, is how evidently flawed their algorithms are: The focus of many of these ads are for vacuum bags. As every homeowner and housekeeper know, the average residence takes many years to use up on a package of six vacuum bags. In other words, once we purchase a package, we simply don't need to purchase another one until several years later.
So why would Sears or Kenmore try to sell me more of the same? They're definitely on my watch-out list now.
No comments:
Post a Comment