Debbie Sterling Engineers Clever GoldieBlox

With tectonic development in the broad sector of media and technology, underway last decade and in full tilt this decade, we cannot seem to emphasize STEM enough - science, technology, engineering and mathematics.  I am taken then by what Stanford-graduate, engineer Debbie Sterling has done to promote STEM via her startup GoldieBlox.  It is a toy company, at least that is its face to hordes of girls and that is the vehicle for its business model.  But oh there is such possibility for Sterling to develop her concept and so many options, I imagine, for her to go forward with.  So I posted the following on Google+ recently:

As a boy, I learned to make a lamp, build a table, create a transistor radio. But for girls, it's different...

So meet the winsome Debbie Sterling, who is doing something different for girls... 

Then meet three girls, behind the Rube Goldberg - Princess Machine:

What is a Rube Goldberg?

(definition credit)

(screen shot)

A Rube Goldberg is the antithesis of Occam's Razor, which posits that the simplest explanation and solution are best.  Which proves, at least in this article, that parsimony or efficiency isn't necessarily called for in all situations or for all purpose.  The complicated-by-nature Rube Goldberg can definitely be loads of fun and rife with instruction for children. 

Voilà... the Rube Goldberg - Princess Machine.

Here's Debbie Sterling again, and more on the story behind her GoldieBlox idea and startup.