On August 28th 2011 I wrote an article on Media & Tech, the now-shuttered predecessor to this blog - techTrampoline:
At first blush, I thought Jeff Weiner, LinkedIn CEO, was just mouthing off:
As Weiner sees it, until recently three main networks saw the most usage: Twitter, for “microcasting” short snippets of information; Facebook, for communicating with family and friends; and LinkedIn for “your professional life.” That leaves little room for Google+, he argues. “You introduce Google+, where am I going to spend that next minute or hour of my discretionary time? I have no more time.”
Whether it’s time well-spent or time down-the-drain, we resourceful human beings seem to have plenty of either. And both. In any given moment, we can focus on the task at hand in the office, while taking periodic ‘sneak peaks’ in our Facebook and Twitter news feeds. So there is time available for anything, it seems. Moreover, Weiner says that while we can do social media and watch TV, we can’t do two social medias at the same time, such as facebooking and tweeting at the same time.
I beg to differ. I’ve chatted with a friend on Facebook, while we chatted on MSN Live and BlackBerry Messenger at the same time. I was Skyping with another friend, when one time she revealed that she had five computer monitors on her desk. Oh, man, she was facebooking on me, plus reading the news etc., while talking to me.
So not just two, but multiple social media at the same time. With our innate ability to find time and to multitask, then, how can Weiner possibly say there is little room for Google+?
Maybe he’s just trying to talk down a competitor.Reference: LinkedIn Boss is Down on Google+.
So Weiner neatly delineates how each of the major social media sites is used. From what I understand, Google+ has its ‘eyes’ on capabilities and features that would allow its users to do all of these. Via Circles, for example, we can better segment our communications with friends, colleagues et al. Google+ will be developing special ‘apps’ for business people and professionals, which could improve what users have available or have experienced on LinkedIn.
No doubt about it, Google+ is an emerging force that its competitors simply cannot ignore. Its competitors must do or say something directly.
Maybe Weiner has something strategic up his sleeve, with his seemingly ignorant but understandable remarks. For me, the real irony of his remark that “nobody has any free time” is this: LinkedIn and other competitors desperately need time to research, grasp and solve, and then respond to the rapid evolution of Google+.
- LinkedIn - 225 million - as of May 6th 2013
- Google+ - 343 million - as of January 26th 2013