IBM Think on Cloud (4)

Eric Friedman, Chief Technology Officer and Co-Founder, Fitbit, Inc. and Robert LeBlanc, Senior Vice President, Software and Cloud Solutions Group, IBM discuss cloud at the 2014 IBM THINK Forum.

Friedman offers a clear glimpse into the underpinnings of Fitbit: controlling capital spend at startup, while proving the feasibility of both its technology product and business model, and gathering Big Data as customers around the world unwrap their devices on Christmas Day.  The cloud enables it all for Fitbit, and its capability and capacity grow with it.