IBM Think on Big Data (2)

Terry J. Lundgren, Chairman and Chief Executive Officer, Macy’s, Inc.; and Matt Rose, Executive Chairman, BNSF Railway Company discuss harnessing Big Data for competitive advantage at the 2014 IBM THINK Forum.

From inventory and distribution, to marketing and operations, Big Data can be a major competitive advantage across many sections or functions of a business.  But that's the hype, isn't it.  As Nate Silver said in a preceding clip, if a business is to realize that advantage, it must face up to the reality of (a) what can Big Data do specifically, (b) how must a business best utilize it, and (c) whom they need to bring onboard to make it all work.