IBM Think on the New Engagement Model (2)

[a] Josh Silverman, President, Consumer Products & Services, American Express Company, [b] Carlos Giménez, Mayor, Miami-Dade County and [c] Bridget van Kralingen, Senior Vice President, Global Business Services, IBM discuss social, mobile and security - the new engagement model, at the 2014 IBM THINK Forum.

Silverman suggests essentially that smart technology allows American Express to shift from discerning trends or patterns in aggregate data (i.e. one to many), to forging eyes on individuals and their personal situation and matters (i.e. one to one).  Traditional science has worked on the premise and methodology of the former, simply because it was highly impractical to investigate every single member of a population under research.  So broadly speaking, science must weigh this shift carefully, as it has the potential, I think, to make its principles and approaches obsolete.