The year is 2007, and the event is the All Things Digital (D5) conference. The old guard, if you consider early 50s old, on stage together as two of the well-known tech titans. Besides their nearly identical age, they founded their companies at about the same time, too. Bill Gates (b. October 28th 1955), Microsoft (f. April 4th 1975). Steve Jobs (b. February 24th 1955, d. October 5th 2011), Apple (April 1st 1976). Software and hardware, complements in a revolutionary industry.
My notes
Apple lives in an ecosystem, and it needs help from other partners. Relationships that are destructive don’t help anybody. Apple didn’t need to beat Microsoft, in order to win.
Apple is like a ship with a hole in the bottom, leaking water, and my job is to get the ship pointed in the right direction.Reference: Gil Amelio.
We are where we are. Stop looking backwards. It’s all about what happens tomorrow. It doesn’t matter what happened yesterday.
2007 was a healthy period for computing. There are a lot of inventions. There are a lot of things that are risky, which is a good thing.
5 years from now [i.e., 2012]: I don’t think you’ll have one device. Evolution of the portable machine, and evolution of the phone. At home you’ll have your 10-foot experience. You’ll have something like what you have on your desk at work.
PC is remarkably resilient. Post-PC devices focus on specific functions, and will continue to be innovative, e.g., iPod. How does a consumer use such a device, whether or not it has a computer in it?
People invent things constantly [so you need an editing, collating or aggregating function]. They’re primarily communication devices [but also computing, social and entertainment]. There are a zillion things going on in the internet.
Apple wants to be that device that offers consumers the right experience around things that they want and need, such as search and maps.
Entertainment? The delivery platform is the internet. Microsoft is a platform. 3D is a way of organizing things. There is an evolution of things. How much of the really revolutionary things will happen on the PC and on the post-PC devices?
People invent things constantly [so you need an editing, collating or aggregating function]. They’re primarily communication devices [but also computing, social and entertainment]. There are a zillion things going on in the internet.
Apple wants to be that device that offers consumers the right experience around things that they want and need, such as search and maps.
Entertainment? The delivery platform is the internet. Microsoft is a platform. 3D is a way of organizing things. There is an evolution of things. How much of the really revolutionary things will happen on the PC and on the post-PC devices?
In some cases you augment what’s there, and in some cases you replace things. But a lot of radical things will happen on the post-PC devices.
You and I have memories
Longer than the road that stretches out ahead
Reference: Two of Us, by the Beatles.
Thank you for reading, and let me know what you think!
Ron Villejo, PhD
No comments:
Post a Comment